Achieve a flawless, long-lasting makeup look with e.l.f. Power Grip Primer + 4% Niacinamide, a skin-perfecting primer that locks makeup in place while improving skin clarity. This gel-based formula contains 4% niacinamide to brighten, even skin tone, and minimize the appearance of pores. It delivers a smooth, tacky base that enhances makeup adhesion and ensures all-day wear. Suitable for all skin types, it hydrates, smooths, and gives your complexion a radiant, healthy glow.

Key Benefits:

• Grips makeup for all-day hold
• Contains 4% niacinamide to brighten and even skin tone
• Hydrating, gel-based texture for a smooth finish
• Minimizes the appearance of pores
• Suitable for all skin types